Cardi B Explains the Key to Her and Snoop Dogg’s Marketability: ‘We Know How to Brand Ourselves’
Since her breakout with “Bodak Yellow” in 2017, Cardi B has collaborated with numerous brands, from McDonald’s to Uber Eats, Fashion Nova, and Reebok. However, her journey to securing these partnerships wasn’t without its challenges. Before becoming one of Hip Hop’s most prominent figures, she navigated her career as a reality star and influencer, earning less along the way.
In an Instagram Live session on Thursday evening, the New York native delved into what sets her apart in an industry where securing brand deals can be a strugglе for many artists. Cardi began by highlighting the disparities faced by artists of different skin tones, emphasizing that success in branding requires more than just talent. “A lot of artists, whether they’re light-skinned or dark-skinned, don’t land the brand deals I do,” she explained. “Why? Because many don’t know how to market themselves. They lack the savvy.”
Drawing from her own experiences, Cardi emphasized her background in hustling, including her time working in a strip club, as foundational to her understanding of money-making strategies. She drew parallels between herself and Snoop Dogg, noting how despite his gangster rapper image, he has become a global icon. “We know how to brand ourselves. We know how to make money. We know how to adapt,” she asserted.
Reflecting on her journey, Cardi admitted that success didn’t come easily, especially when she was seen primarily as an influencer rather than a serious artist. However, as she gained credibility in the music industry, opportunities began to open up for her. In February, she collaborated with NYX Cosmetics for their Duck Plump campaign, marking her first Suρer Bowl commercial and partnership with the brand.
On the music front, Cardi released tracks like “Like What (Freestyle)” and “Enough (Miami)” in March, in addition to featuring on songs by Shakira and Flo Milli. Despite the challenges she’s faced, Cardi’s resilience and business acumen continue to drive her success in both the music and branding spheres.
News
Beyond Fandom: Decoding the Dynamite Impact of Patrick Mahomes’s Supporters on His Legendary Career
The Impact of Patrick Mahomes’ Fanbase Patrick Mahomes has quickly risen to become one of the biggest stars in the NFL. In just a few short seasons, he has led the Kansas City Chiefs to a Super Bowl victory, won…
Travis Kelce’s Pre-Celebrity Days: The Intriguing Insights You Never Knew
Travis Kelce’s Pre-Celebrity Days: The Intriguing Insights You Never Knew Before the touchdown celebrations and endorsement deals, Travis Kelce was just another kid with a dream of making it to the NFL. While he’s now a household name and one…
Kansas City Chiefs’ Star Travis Kelce Reveals Surprising Pre-Fight Training Rituals
The Making of a Champion: Inside Travis Kelce’s Pre-Game Process Travis Kelce is widely considered one of the best tight ends in the NFL. The six-time Pro Bowler has cemented his status as a future Hall of Famer with his…
Patrick Mahomes’ Hollywood Touchdowns: The TV Shows You Never Knew He Was In
Patrick Mahomes: Uncovering the Quarterback’s Hidden TV Cameos Patrick Mahomes has quickly become one of the biggest stars in the NFL. As the quarterback of the Kansas City Chiefs, Mahomes has established himself as one of the most electrifying players…
Fire and Flavor: Patrick Mahomes’ Mouthwatering Tales of Conquering Culinary Frontiers
Patrick Mahomes’ Mouthwatering Tales of Conquering Culinary Frontiers Patrick Mahomes has taken the NFL by storm with his record-breaking performances on the field. But few fans may know that off the field, Mahomes has another passion – cooking. While he…
Travis Kelce’s friend says a wedding between Taylor Swift and the Chiefs star will ‘hopefully’ happen ‘soon’
Patrick Regan – Travis Kelce‘s barber and close friend – is wishing that the Chiefs star ‘hopefully soon’ proposes to his popstar girlfriend Taylor Swift, as he claims that their wedding ‘would be fun.’ Sharing his insights on the NFL’s most high-profile…
End of content
No more pages to load