Basketball legend Michael Jordan, whose net worth is estimated at $1.6 billion, recently revealed how his children are actively contributing to preserving and continuing his iconic legacy. Jordan, widely regarded as one of the greatest basketball players of all time, has transitioned from his illustrious NBA career to becoming a successful businessman and owner of the Charlotte Hornets. His children play crucial roles in various aspects of his vast empire, ensuring that the Jordan name remains synonymous with excellence and innovation.

In a recent interview, Jordan opened up about the significant roles his children play in his business ventures and philanthropic efforts. His three children, Jeffrey, Marcus, and Jasmine, each bring their unique skills and perspectives to different facets of his legacy.

Jeffrey Jordan: The eldest son, Jeffrey Jordan, has been deeply involved in the family business, particularly in the marketing and branding sectors. He co-founded the Jordan Avakian Group (JAG), a consulting firm that focuses on innovation in sports and entertainment. Jeffrey’s work helps to expand the Jordan brand’s reach and influence, keeping it relevant in a rapidly changing industry. “Jeffrey has a great mind for business and marketing,” Michael said. “He’s helping us explore new opportunities and ensure our brand stays ahead of the curve.”

Marcus Jordan: Marcus Jordan, the middle child, has carved out his niche in the sneaker industry. He owns and operates Trophy Room, a boutique that offers exclusive Jordan-brand footwear and apparel. The store pays homage to his father’s legacy while also appealing to a new generation of sneaker enthusiasts. Marcus’s entrepreneurial spirit and keen sense for sneaker culture have made Trophy Room a respected name in the industry. “Marcus has a passion for sneakers and fashion,” Jordan shared. “His store is a testament to his dedication and love for the brand.”

Jasmine Jordan: Jasmine Jordan, the youngest of the three, has taken on a significant role in the sports management and marketing division of the Jordan brand. Working closely with the Charlotte Hornets, she focuses on player relations and community outreach, ensuring that the team maintains a strong connection with its fans and the local community. Jasmine’s efforts have been instrumental in promoting the Hornets and enhancing their engagement with the community. “Jasmine is a natural leader,” Michael noted. “Her work with the Hornets and our community initiatives is making a real difference.”

In addition to their professional endeavors, all three Jordan children are actively involved in the family’s philanthropic efforts through the Jordan Brand Wings Scholars Program. This initiative provides scholarships and resources to underserved youth, helping them achieve their educational and career goals. “Giving back is a core value for our family,” Michael emphasized. “My children are committed to making a positive impact and ensuring that our legacy includes helping others succeed.”

Michael Jordan’s revelation about his children’s contributions highlights the importance of family and the next generation in sustaining and evolving a legacy. Their diverse talents and dedication ensure that the Jordan brand continues to thrive and innovate, honoring Michael’s achievements while forging new paths.