Lionel Messi’s move to PSG not only has a football impact but also a commercial one. And this will be good news for NBA legend Michael Jordan.
The former Chicago Bulls star’s fortune has been significantly affected during the Covid-19 pandemic. Forbes magazine points out that Jordan lost about 24% of his net worth during the pandemic, with his net worth falling from $2.1 billion to $1.6 billion. But Messi’s arrival at PSG could allow him to regain some of the money he lost.
Messi is one of the most famous athletes around the world and fans always crave to own one of his shirts. Meanwhile, PSG’s jersey carries Nike’s Jordan sub-brand.
The Jordan brand has been the product of PSG’s kits since the 2019/20 season, and Michael Jordan receives 5% of the profits for each shirt sold.
After Messi joined, it is expected that about 2.5 million of his jerseys will be sold this season. This will help Jordan earn a decent amount of money.
So far, PSG has earned about 120 million euros since Messi’s shirts were sold. According to statistics, Jordan earned 6 million euros in just one weekend. In the coming time, this number will continue to increase.
Messi was introduced with the iconic song of the Chicago Bulls
PSG introduced new recruits in the summer of 2021 including Messi, Achraf Hakimi, Georginio Wijnaldum, Gianluigi Donnarumma and Sergio Ramos with the iconic theme song of Chicago Bulls, the basketball club that Jordan played for. That is the song “Sirius” by the group Alan Parsons Project.
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