Justin Bieber has reportedly invested a staggering $10 million into Rare Beauty, a cosmetic company owned by his ex-girlfriend, Selena Gomez. The Canadian singer, known for his chart-topping hits and controversial personal life, has apparently chosen to financially support Gomez’s venture, showing his continued support and care for her.

Rare Beauty, which was launched by Gomez in September 2020, is a brand that aims to promote inclusivity and self-acceptance through its range of beauty products.

With its mission to empower individuals and foster a positive conversation around mental health, the company has quickly gained popularity among beauty enthusiasts.

Bieber’s investment in Rare Beauty not only demonstrates the entrepreneur in him but also showcases his amicable relationship with Gomez, despite their romantic history. The two pop stars had a tumultuous on-again, off-again relationship starting from 2011 until their final breakup in 2018.

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Although their love story attracted enormous media attention and fan frenzy, the former couple has since moved on and remained supportive of each other’s endeavors.

While some may find it surprising that Bieber would invest such a significant amount in a business directly associated with his ex-girlfriend, it exemplifies his commitment to supporting causes and people dear to him. Bieber has been open about his own struggles with mental health over the years, so his backing of Rare Beauty aligns with his personal advocacy and the company’s mission to address and raise awareness about mental health issues.