“The first time we saw the bracelet was when the rest of the world saw it too!” Simone Kendle, CEO of Wove Made Inc., tells PEOPLE of Swift’s sweet gift from Kelce
Ever since Wove Made Inc., which began primarily as a custom engagement ring company, sent Kelce the bracelets, the team excitedly watched Swift at games hoping to spot her wearing the bracelet. Kendle says they tracked all the photos of her that were being released – whether they were of her cheering Travis on at a game or on a night out in New York.
“The first time we saw the bracelet was when the rest of the world saw it too!” she says.
“We had all but given up on ever seeing her spotted in the bracelet until THAT infamous hug,” she adds. “As she wrapped her arms around Travis to congratulate him, a member from our team spotted the bracelet peeking out from her sweater and rang the alarm!”
ROB CARR/GETTY
Kendle also posted a video on TikTok where she broke down more information about the ring. Since then it’s gone viral with almost 300,000 views.
“The fact he wanted to give her his number on a bracelet and then got her a custom tennis friendship bracelet is iconic,” one person comments on the video.
Another TikTok user writes: “I love that he is sentimental like this. She deserves this kind of love ♥️”
In the days since the sighting on Swift, Kendle shares how they’ve seen a 5,000% increase in their site traffic. Their social media followers more than doubled and they had a jewelry sales increase of 2,461.46%.
“We appreciate the outpouring of support that we’ve received from the community online. People have been so kind and supportive and we’ve seen nothing but positivity that’s come from this moment,” Kendle says.
“We have a connection to so many different communities and we’ve really seen people from all over cheering us on,” she adds. “It’s been touching to see the impact we’ve had and that our story of a small startup being on the wrist of one of the world’s biggest celebrities is a success story that’s inspired people!”
News
Elon Musk Announces Plan For An Anti-Woke School “Gonna Revolutionize Schooling”
In a move that has sparked both excitement and controversy, tech billionaire Elon Musk recently announced plans to establish an “anti-woke” school, claiming it will revolutionize traditional education. The announcement has ignited discussions about the role of ideology in schooling…
Travis Kelce FIERY RESPONSE To Teammate Targeting Taylor Swift in CONTROVERSIAL Speech
In a recent turn of events, NFL star Travis Kelce found himself at the center of a heated exchange following a controversial speech by one of his teammates targeting pop sensation Taylor Swift. Known for his vocal admiration for Swift,…
Patrick Mahomes TAKES CREDIT For Playing CUPID In Taylor Swift & Travis Kelce’s Romance?!
In the realm of celebrity relationships, there are few pairings as unexpected and intriguing as the romance between pop sensation Taylor Swift and NFL star Travis Kelce. But according to recent rumors swirling around, there may have been an unlikely…
Mel Gibson Refuses To Work With Robert De Niro On A Multi-Million Dollar Project, “He’s Just A Woke Baby”
In a surprising turn of events, Hollywood veteran Mel Gibson has made headlines once again, this time for his bold refusal to collaborate with legendary actor Robert De Niro on an upcoming multi-million dollar project. Gibson, known for his outspoken…
Wag Olivia Culpo PRAISES Taylor Swift For EMBRACING NFL Amid Travis Kelce’s Romance
In the glamorous world where celebrity relationships often dominate headlines, there’s one recent pairing that has caught the attention of both sports and entertainment fans alike: the romance between NFL star Travis Kelce and pop sensation Taylor Swift. But it’s…
Whoopi Goldberg Backs Beyoncé, Vows To Leave The US With Her: “She’s Country And You Guys Aren’t”
In a surprising turn of events, iconic actress and television personality Whoopi Goldberg has thrown her support behind music legend Beyoncé, declaring her allegiance and even vowing to leave the United States alongside her. Goldberg’s bold statement comes amidst a…
End of content
No more pages to load