NBA player LaMelo Ball is well-known for both his on-court prowess and his flamboyant, colorful off-court style, which he incorporates into his LaFrancé clothing line. LaMelo was chosen by Puma to create a signature shoe and assist in reintroducing the brand to the basketball world in 2020, when he was the third-ranked rookie draft pick in the NBA.
Puma and LaMelo have unveiled their first lifestyle shoe together, an enormous, glossy red skater-style sneaker, following the release of three daring signature basketball sneakers. The newest Puma x LaFrancé is loaded with distinctive elements, like tattoo designs that were influenced by Ball’s, and comes in the red “Armour” colorway. Released on May 17. View the pictures below.
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